Property dataEvidence and sales
ValderoProperty intelligence platformAbout Valdero
Real estate has the tools.
Valdero connects them.
Valdero connects the disconnected tools of real estate into one intelligent Property Intelligence Platform — bringing property valuation, marketing, campaigns, attribution and agency intelligence into one connected experience.
The problem isn't a lack of tools.
It's that they don't talk to each other.
Real estate agencies already operate across property data, websites, CRMs, social platforms, digital advertising, QR codes, brochures, letterbox campaigns and countless other tools.
Each can tell part of the story.
Valdero connects those signals so the agency can see one coherent picture instead of disconnected systems.
WebsiteSearch and estimate
CampaignsDigital and offline
CRMEstablished relationships
AttributionWhat created the opportunity
Agency intelligenceOne connected picture
ValderoConnected intelligence
Property intelligence
Property intelligence at the centre.
At its core is Valdero's property valuation engine — analysing property data, relevant market evidence and comparable sales to create an intelligent, property-specific valuation experience.
An actual valuation experience. Not just a lead form.
Estimate flow experience
A premium public-facing valuation journey for sellers.
Address search
Seller enters an address
12 Parkview Ave
Hawthorn VIC 3122
Hawthorn VIC 3122
Property details
Key details are confirmed
- Property type
- House
- Bedrooms
- 4
- Bathrooms
- 2
- Car spaces
- 2
Estimate range
Low, anchor and high estimate
LOW$820k
ANCHOR$935k
HIGH$1.05m
High confidence
Appraisal request
Seller takes the next step
Property intelligence becomes the beginning of the relationship — not the reward for filling out a form.
Marketing intelligence
CRMs help you nurture relationships.
Valdero finds them.
Then it shows you how.
Valdero connects advertising effort to what happens after someone arrives — visits, engagement, property activity, estimates, leads, appraisal opportunities and the drop-off points between them.
Then it shows which activity actually created the opportunity.
Connected attribution
From arrival to opportunity
Where attention started
Social · Campaign 1Attention
Social · Campaign 2Property interest
Search advertisingEstimate → lead
Letterbox · QRAppraisal opportunity
What happened after they arrived
- 01VisitArrived on your site
- 02EngagementExplored and engaged
- 03Pages viewedKey pages captured attention
- 04Property searchSearched with intent
- 05Instant estimateGenerated an estimate
- 06LeadBecame a contactable lead
- 07Appraisal / opportunityQualified opportunity created
Valdero shows you what happened next.
See which activity created attention — and which activity created the opportunity.
All your marketing. One place to understand it.
See what’s working. See what isn’t. Invest where it counts.
Agents spend money and time across Facebook, Instagram, Google, letterbox drops, open homes and more — but the results usually live in different places. Valdero brings every campaign into one dashboard so you can see what created attention, where people dropped off, what captured a lead and what generated an appraisal.
See every campaignBring online and offline activity into one view.
Know what worksCompare attention, engagement and outcomes.
Find the leaksSee where people drop out before becoming a lead.
Invest where it countsPut more time and money behind what converts.
Campaigns feed into Valdero one channel at a time
Facebook advertising
Facebook Ad 1
ActiveViews1,256
Facebook Ad 2
ActiveViews892
Facebook Ad 3
ActiveViews643
Instagram
Instagram
ActiveViews1,024
Letterbox drops
Letterbox Drop 1
DeliveredResponses37
Letterbox Drop 2
DeliveredResponses29
Open homes
Open Home 1
CompletedSign-ins18
Open Home 2
CompletedSign-ins24
Open Home 3
CompletedSign-ins31
Google advertising
Google Ad 1
ActiveClicks486
Google Ad 2
ActiveClicks312
Each channel flows into the same dashboard
VALDERO
DashboardCampaignsLeadsProperties
Campaign performance
All campaigns · This month
Page views4,928+18%
Property views1,246+24%
Leads captured156+32%
Appraisal requests23+21%
Conversion funnel
Selected campaign · first visit to appraisal
Visitors265
97% drop-offbefore estimate request-257 people
Estimate requested8
50% drop-offbefore lead submission-4 people
Lead details submitted4
50% drop-offbefore appraisal request-2 people
Appraisal requested2
What’s driving activity
Facebook Ad 11,256
Instagram1,024
Facebook Ad 2892
Google Ad 1486
Facebook Ad 3643
See the difference.Shift spend toward campaigns creating real outcomes — not just clicks.
Leads captured156
Appraisal requests23
Campaigns tracked11
One platform. Your brand.
Built around the agency.
Personalised to the agent.
Valdero creates a connected branded experience across the agency and its agents — from campaigns and property valuation experiences through to dashboards and follow-up intelligence.
The technology stays underneath.
The agency and agent remain at the centre of the customer experience.
Valdero technology
Agency identity
Agent identity
Property-owner
experience
experience
The connected conclusion
One connected experience.
Valuation. Property intelligence. Marketing. Attribution.